Rob Sterlinihe/him

I’m a pug dad, typography geek, LEGO enthusiast, espresso snob, pastaiolo & web developer.

I am currently fundraising for Mind as I prepare to run the London Marathon in April 2025. Find out why and donate on JustGiving

In life

I run a bit, cycle a lot, and swim just enough to call myself a triathlete, and as often as possible I head to the mountains to carve up the pistes.

Being half Italian is essentially my entire identity which means I value good food and drink. Freshly ground espresso, vino rosso, and hand-made pasta cooked al dente (pastaiolo is a loose translation of pasta maker) are a staple in our house; thankfully we have Frankie the pug on hand to deal with any grated cheese that might have missed the dish.

You’ll find me at my happiest building LEGO sets, raiding with my maxed main on OSRS, or rewatching the original Star Wars trilogy. I suffer through the highs and lows at White Hart Lane supporting my beloved Spurs.

As a developer

I’m an experienced front-end developer with a first-class degree in Typography & Graphic Communication and a product mindset, and have led projects across all three disciplines throughout my career.

Since August 2024, I have been a Staff Full Stack Software Engineer at UNiDAYS. More on that soon…

Between 2021–24, I worked to re-imagine home decisions at Zoopla as a Senior Software Engineer I and II. Initially, as part of the Valuation Leads team focused on products that connected prospective sellers to estate agents; before moving into the Web Platform team where I focused on performance, CWVs, and enabling product teams. I also mentored engineers as a TypeScript SME.

Before that, I spent nearly eight years building web experiences at Fueled for the likes of Apple, Pinterest, Vanity Fair, and Tony Robbins.

On the side, I’ve worked with Kickpush to develop their digital presence, created a PSA to help folks with pluralising LEGO (it’s not legos), and for my Dad’s 60th birthday I brought his pizza recipe to the masses.

Say hi